Encasa Bistro — Driving Restaurant Discovery Through Influencer Marketing
Campaign focused on increasing local brand awareness, restaurant discovery, and engagement through food and lifestyle creator content. Verified performance figures not provided.
The campaign approach was designed to support stronger local visibility, introduce Encasa Bistro to relevant food enthusiasts, improve its social media presence, and create opportunities for increased customer enquiries and restaurant visits.
The brief
Encasa Bistro wanted to strengthen its digital presence and attract attention from potential customers through engaging social media content. In the highly competitive hospitality industry, simply showcasing food or posting regular promotional updates is not always enough to influence customer decisions. Audiences increasingly discover restaurants through Instagram reels, creator recommendations, food reviews, and visually appealing dining experiences. The objective was to present Encasa Bistro as an appealing dining destination by highlighting its food, ambience, signature dishes, and overall customer experience. The campaign direction focused on reaching relevant local audiences, building familiarity with the restaurant, and encouraging potential customers to discover the venue through relatable creator-led storytelling.
What we did
- 01
TPI Digital developed an influencer marketing approach centred on food and lifestyle creators whose content and audience interests aligned with the hospitality category.
- 02
Our approach included identifying relevant local creators, evaluating their content style and audience suitability, and planning creator-led promotional content around the restaurant's dining experience.
- 03
We focused on showcasing the restaurant through short-form video formats, including food close-ups, signature dish highlights, restaurant walkthroughs, ambience shots, and dining experiences. Rather than relying entirely on conventional promotional messaging, the creative direction emphasised natural storytelling and relatable recommendations that could help audiences visualise the experience of visiting Encasa Bistro.
- 04
TPI also focused on coordinating the creator communication and content publishing process to maintain consistency with the campaign direction and the restaurant's brand identity.
Working with
Food close-ups, signature dish showcases, restaurant walkthroughs, ambience-focused visuals, dining experiences, and creator-led recommendations.